At the Journal of Mass Violence Research (JMVR), we understand that covering the perpetrators of mass violence is an important part of telling any story; however, we believe that it should be done with care and fidelity. Research has found, for example, that these individuals commit their acts in highly public and particularly lethal events as part of their fame-seeking behavior. Further, the amount of coverage generated by mass violence events can serve to simultaneously incentivize other like-minded, fame-seeking individuals. As such, we recommend that the media adhere to a “No Notoriety” protocol that limits the personalized attention given to perpetrators of mass violence, reporting only those characteristics that are necessary to the telling of the story and doing so while removing the emphasis on the specific identity of the attacker. Simultaneously, we recommend that the media emphasize the stories of the victims, survivors, first responders, and heroes in the coverage of mass violence events. The following list of resources can be used to help build a new or modify an existing framework of covering mass violence events.